Company documentation is vital in communicating with clients and partners. It is often some of the most challenging content for companies to generate and it needs to be used carefully to make an impact.
Many companies don’t want to be too detailed in the documentation they create. Particularly in the sales process, companies are concerned that important information can be lost or passed on to a competitor.
At the same time, case studies, product brochures, success stories etc. can play a critical role in the sales process.
Having a library of digital and printed content which is either on the company’s website or available to employees allows them to email documentation to people or link them to content pieces on the website. Whether it’s in response to a sales query, a follow-up after a face to face meeting or simply supplying people with information, the right content extends employees’ reach and ability to communicate and it’s therefore vital that the content is carefully constructed for maximum impact.